Clap, Action! | Bid for Communication

8 February 2021

Raise your hand if you have participated in a communication bid among agencies for the assignment of a project.

Well, if you are reading this while frantically waving your arms above your head, or if you are the person who selects the suppliers, you are perfectly aware of how much the presentation of a project is as important, if not more so, than its content and how it can convey an emotion that determines victory or defeat, the deal or the dreaded “thanks and goodbye” in the communication bid for a potential client.

HOW DOES A COMMUNICATION BID PROJECT FOR A BRAND COME ABOUT?

Sometimes, from an idea, from an inspiration born in front of a cup of coffee or during a chat at the bar (never was inspiration more fitting), something can arise that goes beyond an ideal project for a communication competition.

The idea grows, develops, and comes to life in such a natural way that it moves from a banal PowerPoint presentation to the camera.

Everything started from a bistro, from an artist with many rings who painted with coffee, and from a bearded and hatted barista who carefully selected his work tools.

The concept then moved to realization; a few lights positioned just right, a camera guided by an expert hand, and the enthusiasm of those who embarked on an enterprise that could have ended just a few days later with the much-feared “thanks and goodbye.”

Thus, from the request for a revision of the logo of a historic brand in the world of professional coffee machines, we captured the universe of values of our client in images.

In a video of just over a minute, which later became the institutional spot, the work that led the company to completely rethink its communication assets over the next 3 years was concentrated.

Rebranding, redefining the communication pillars of the company’s brands, product catalogs, showroom setups, industry events, and fairs… it all started from an idea in front of a cup of coffee.

That’s why it’s essential to get in the game and try to compete in bids for the communication of brands that align with your objectives.

Clap: FAEMA Express Your Art


Discover the project: Communication bid for FAEMA

PRACTICAL TIPS: BID FOR COMMUNICATION

HOW TO MAKE A SPOT FOR A COMMUNICATION BID FOR A BRAND

  1. Analyze the brief for the communication bid in detail
  2. Enter the value world of the Brand and the mind of its potential audience
  3. Put the heart and outlines of a creative idea on paper
  4. Create a storytelling, with a defined setting and characterized characters
  5. Break out of the mold and explore new ways to bring the story to life for your interlocutors.

Attention: for the realization of a spot that can achieve its goal, it is important to have a clear message to communicate and the recipient’s expectations. This applies to any communication project, even more so for a presentation of a communication bid for a brand, with very little time available and no budget.

Don’t forget: the idea can be beautiful, but only with the commitment, skills, and professionalism of all the actors involved will the result be successful.

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