Raise your hand if you have participated in a communication bid among agencies for the assignment of a project.
Well, if you are reading this while frantically waving your arms above your head, or if you are the person who selects the suppliers, you are perfectly aware of how much the presentation of a project is as important, if not more so, than its content and how it can convey an emotion that determines victory or defeat, the deal or the dreaded “thanks and goodbye” in the communication bid for a potential client.
HOW DOES A COMMUNICATION BID PROJECT FOR A BRAND COME ABOUT?
Sometimes from an idea, an inspiration born in front of a cup of coffee or during a chat at the bar (never was inspiration more apt), something that goes beyond an ideal project for a communication bid can be born.
The idea grows, develops, and comes to life in such a natural way that it moves from a banal PowerPoint presentation to the camera.
Everything started from a bistro, from an artist with many rings who painted with coffee, and from a bearded and hatted barista who carefully selected his work tools.
The concept then moved to realization; a few lights positioned just right, a camera guided by an expert hand, and the enthusiasm of those who embarked on an enterprise that could have ended just a few days later with the much-feared “thanks and goodbye.”
Thus, from the request for a revision of the logo of a historic brand in the world of professional coffee machines, we captured the universe of values of our client in images.
In a video of just over a minute, which later became the institutional spot, the work that led the company to completely rethink its communication assets over the next 3 years was concentrated.
Rebranding, redefining the communication pillars of the company’s brands, product catalogs, showroom setups, industry events, and fairs… it all started from an idea in front of a cup of coffee.
That’s why it’s essential to get in the game and try to compete in bids for the communication of brands that align with your objectives.
Clap: FAEMA Express Your Art
