Contributing to the generation of value, to the spread of it, to the multiplication of it; becoming part of a virtuous chain of knowledge, experience, and encounters; supporting, knowing how to intervene, and guaranteeing the quality of a service: this describes our work in implementing and managing training platforms for brands like Collistar, Coty, Naos, Beauty and Luxury, and Somatoline.
For us, dedicating ourselves to digital training doesn’t just mean providing a functional technological base through which companies can deliver content to their audiences: it mainly means creating a connection between the brand and its public.
CUSTOMIZATION
In this, customization is the key. Companies are offered considerable freedom of choice, especially concerning the forms and tools for contact, which can be aligned with their values and identity. However, it’s also essential that each user’s experience is tailored – not only in terms of content access, but also in allowing them to keep track of their own training progress, as well as reaching all the most relevant materials, keeping them accessible for everyday activities.
USABILITY
Another important feature is usability: from the user’s perspective, the e-learning platform must be engaging, clearly organized, and accessible anytime, anywhere, on any device, whether desktop or mobile. To facilitate this, for example, there is a dual option to follow training live – moments of pure connection where participants can interact directly with the speaker – or to catch up at a preferred time. To further enhance the user experience, the courses are displayed in a practical calendar where users can register with a click, while text content, on-demand videos, and podcasts are organized and available in well-categorized virtual libraries.
SIMPLICITY
For the company, ease of use is a must. The platform’s back-end is configured as a single virtual space where every aspect can be planned, managed, and monitored: from database updates to registration tracking, from content uploads to section organization, and even setting access levels for different activities.
GAMIFICATION
The event management section monitors sessions held on the platform in real-time, as well as past and future ones, through a “live console” where participant comments can be read, real-time responses provided, and quizzes launched (and why not, prizes awarded in a gamification approach). Additionally, it allows for event analysis, providing a comprehensive view at all times.
MEASURABILITY
This translates to another crucial concept: measurability. Having control over a digital back-end allows for tracking everything happening on the platform, monitoring individual user progress, participation levels and content access, as well as viewing real-time reports and graphs, and managing communication with registrants.
IN SUMMARY
SHOWREEL’s digital training platform is an efficient, user-friendly tool for delivering digital training to up-to-date brands and companies. With visuals and style aligned with the brand, it creates an exclusive access channel to their world, values, and all the content they want to convey. It proves effective as a tool for external communication with stakeholders and equally useful for internal communication with collaborators and employees.