BRAND IDENTITY

ORGANON | FERRING

Inspired by the legend that “children are born under cabbage leaves,” the “Cabbage Campaign!” created by SHOWREEL for PMA Italia addresses a topic that is both important and delicate.

The goal is to raise awareness, through a direct claim combined with a unique and distinctive treatment of the image, targeting young and older couples about the choice of having a child, now or in the future.

Coordinated image, a dedicated website, content creation with an editorial plan, management of digital touchpoints and a Social Media Strategy paired with Performance Marketing activities ensure the desired visibility for the content and the achievement of the expected results.