BRAND IDENTITY & REPOSITIONINGLaCIMBALI
The Payoff “Coffee Starts Here” defines the new positioning of the Brand: a journey that starts from the present to expand worldwide through its distribution network. La Cimbali is not just “Espresso” but meets international coffee taste trends.
A complete Rebranding activity for the brand, from defining strategic guidelines to creating Marketing materials: national and international Visual advertisements, corporate and product videos, internal and external company spaces, branch customization, fairs, and events.
- CATEGORIA: Brand Identity, Graphic Design, Multimedia Contents, Visual Communication
