CONVENTION

Celebrating historic brands and their products as icons, transforming them into central narrative elements of the event: this is the concept behind Bolton Home & Personal Care’s 2025 Convention, “We Build Icons”.

A project featuring plenary sessions, talks, immersive installations, and moments dedicated to individual brands – from beauty to lifestyle – designed to showcase achievements, innovations, and future goals. Every phase of production was crafted to foster connections between people, ideas, and visions, creating a cohesive, engaging, and strategic experience.