CONVENTION

A decisive step into the future was taken with “The Next Step,” the 2024 Innovation Meeting of Bolton Group’s Personal Care division.

A convention to celebrate the remarkable achievements so far, but above all, to look ahead toward new goals and horizons. For this reason, the 2025 innovations from Bolton brands were unveiled at one of Milan’s most cutting-edge and immersive venues, the Step FuturAbility District. This location offers advanced and stunning solutions through dynamic installations and multimedia displays.

We provided expertise in event branding, video production, direction support, and overall organization of the day, which concluded with a dinner at the elegant Ristorante Torre, within Fondazione Prada. All of this was done to propel Bolton Group forward into the future.