Coty Education

Social Media – Instagram

Client: Coty

Service: Can a social network be used to deliver educational content and assess learning? The answer has been extremely positive and satisfying, both quantitatively and qualitatively: The proposed plan has seamlessly integrated into the client’s workflow, and the strategic use of Stories for competency assessment has generated engagement with the audience that has proven, in some cases, even more effective than the eLearning platform. One notable figure: +10 hours per month on average of engagement with the content.

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