DIGITAL WEB SERIES

The leading Japanese cuisine chefs in Italy are the protagonists of ITAMAE – The 7 Samurai of Japanese Cuisine, an original audiovisual format in the food sector, carefully developed in its concept, production, coordination, and communication, with a fully multichannel approach.

A series of video recipes and in-depth content focused on Japanese restaurants in Italy, going beyond simple cooking tutorials to convey a true culture of high-level Japanese cuisine – refined and authentic – with the aim of establishing the positioning of New Kenji, the 100% Italian rice brand, as a fully-fledged premium brand.