DOC Generici

The generic drug makes its debut on Facebook with a strategic project marking the first social media launch in Italy by a generic pharmaceutical company.

The Social Media Strategy includes managing Facebook, LinkedIn and Twitter channels, with an editorial plan and day-to-day handling of various digital touchpoints.  Creation of specific content and dedicated video formats to maximize visibility, engagement and reach of corporate messages.

Amid compliance, legal aspects and thorough verification of each content conformity, DOC Generici reaches the general public with a clear and strong message: “A choice that benefits everyone.”

Between supporters and critics, it is an arena where the brand is unafraid to engage, resulting in a success!

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