Expotorre Fair

Midea booth

Client: Midea

Service: For the Expotorre 2023 fair dedicated to “Home and Climate,” we were engaged by Midea Italia to develop the booth for showcasing their products at the fair.

We managed the project in all its phases: from ideation and creation to set realization. Starting from the pay-off “Make yourself at home”, the setup aimed to create an exhibition space for Midea’s product innovations within a domestic framework that allowed visitors to experience “like at home”.

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