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BRAND IDENTITY & REPOSITIONINGFAEMA
Management of the Rebranding process of the brand: from the strategic approach to the logo Redesign, from developing a new Payoff to defining a new communication style, and finally, to establishing all the main contact tools between the Brand and its target audience.
The new Payoff “Express Your Art” evokes atmospheres filled with passion, tradition, quality, and coffee culture: the ideal starting point to tell the new Storytelling of the Brand – a novel Mission aligned with a new market positioning.
- CATEGORIA: Brand Identity, Graphic Design, Multimedia Contents, Visual Communication
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