LEAD GENERATION - GAMIFICATION

On the occasion of Milan Beauty Week 2025, the collaboration with Bottega Verde is renewed for the launch of the new fragrance line “Momenti di Toscana”, inspired by the company’s land of origin.

The Landing Page collects targeted traffic from Digital Advertising campaigns, manages the user registration process and the integration with the customer database, and completes the journey by sending the QR codes required to access the brand’s Beauty Cube, located just steps from the Duomo.

Gamification becomes an integral part of the experience, combining interaction and product discovery through an interactive application that allows users to fully engage with the activation and receive a personalized gadget.