LEAD GENERATION

During Milano Beauty Week 2024 – an event promoting the social, scientific, and economic value of cosmetics – collaboration on experiential initiatives with two Made in Italy cosmetic brands, Bottega Verde and Absurd Beauty.

Using Showreel digital platform, creation of customized landing pages on the official websites of both brands to collect leads and enable user contact for the delivery of a unique QR code. This code was essential for participating in physical activities during MBW and was distributed through various messaging systems.

Thanks to the high number of registrations achieved before the event, the lead generation project proved highly effective in attracting the public to the innovative Beauty Cubes installed by the two brands in the center of Milan.