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ROADSHOW TOURDOC Generici
An itinerant tour event aimed at raising citizen awareness about correct lifestyles, animating the squares of 50 Italian cities and involving over 12,000 people in two years, in collaboration with Artsana and SIMG.
For everyone, there are free medical visits and consultations, with supervised play areas for children available to families and engaging mascots in Italian historic centers.
The project was conceived and executed in all its phases: from strategic planning to the development of the creative concept, from the design and creation of setup materials to operational and logistical management.
- CATEGORIA: Digital, Events, Graphic Design, Set Design, Social Media, Visual Communication
